Sunday Series: Theme Parks’ Not-So-Smooth Ride

Image from: Theme Park / Shutterstock This week’s mention for March fast movers is hopefully one that will have you thinking about summer vacation. Read up on why the Theme Park category made its way to the top — but also how a variety of reasons can impact online traffic. March marks the ideal time […]

Title Tags & SEO: 3 Golden Rules

Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address; avoid overdoing the granularity; and never reuse title tags. Share this:

The Weekly Compete Pulse

It’s been a weird week for our Boston office, with snow returning for a day. But not to fear! Like postmen (you know, neither rain, snow, sleet, etc), very few things will stop us from reporting the most interesting digital marketing tidbits. Here’s a round-up of the articles our followers (and we) liked most — […]

Guest Blog Network PostJoint Confirms Google Penalty

Google’s Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month. Share this:

Putting the ‘Star’ in Starbucks: Getting Digital Right

Image from: Starbucks Coffee / Costa Developers Coffee: the drug of choice for busy professionals, sleep-deprived college students, Twitter bio writers, and me. The caffeinated landscape is filled with brands, brews, and beans — but it’s safe to say that nobody has quite the stronghold over the cafe market than Starbucks. How does Starbucks get digital right? […]

Matt Cutts on How Google Handles 404 & 410 Status Codes

In a recent webmaster help video, Google’s Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google’s crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently. Share this: