We examine the recent sensational news coverage suggesting that Facebook ads are being overwhelmingly targeted by bots. Do the numbers stand up to scrutiny? What are the consequences for advertisers? Read on for details of what our study reveals.
We examine the recent sensational news coverage suggesting that Facebook ads are being overwhelmingly targeted by bots. Do the numbers stand up to scrutiny? What are the consequences for advertisers? Read on for details of what our study reveals.