The Weekly Compete Pulse

By | February 12, 2011

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Valentine’s Day is coming up quickly, and I’m sure we’ve all seen a slew of Valentine-related email marketing in the last week. Because of that, this weeks Pulse happens to feature a more email marketing-oriented theme. Check out some of this week’s news articles that we read and found interesting for online marketers, particularly for email marketers.

We’re no strangers to email marketing, and one of the most important factors to a successful email marketing campaign is having valuable content that is target towards the correct people at the right time. We saw how easy it can be for email marketing to be executed inappropriately earlier this week with Drew Fortin’s post (Don’t wish me happy birthday!), and here are some tips from Chris Baggott on how to provide good content for your customers: Content is Email Marketing’s Biggest Challenge

Facebook began rolling out its new messaging platform, Facebook Messages, last November and frequently touted it as “not an email killer,” but it does pose a potential challenge to email marketers that don’t know how to effectively execute on the new platform where its likely that marketing messages will end up being filtered out into a spam-type folder. Take a look at Tim Peterson’s thoughts on the matter: Facebook Messages Poses Challenge for Email Marketing: Social Media Week

As any social media marketer or community manager knows, it’s not always easy to turn a company’s social strategy into a dialog with customers, rather than a broadcast outlet. MTV has been doing just that, pretty successfully, for several years now. Dermot McCormack, MTV’s VP of Digital Media offers some tips on how to be a more active participant in the social community: 5 Tips to Strengthen Your Company’s Social Media Voice

Corporate social media use is not going away any time soon, and increasingly, it’s more necessary than ever to be able to demonstrate the value of a social media campaign or its ROI. The ultimate goal for any marketing campaign is the purchase from sales, and this interesting article from Search Engine Watch talks about the process that occurs between social media campaigns and the offline purchase: Search, Social Media & the Offline Purchase

Above, there is an article about how MTV has succeeded in identifying and interacting with their digital audience, but the music industry as a whole could still use some pointers. Music is becoming more digitally-based every day, and the industry is still not taking advantage of all the digital opportunities that are available. This post from Mashable offers up some of the reasons why the digital shift is so important to breathing life back into the music industry: Why the Music Industry Must Change Its Strategy to Reach Digital Natives

For more competitive intelligence and online marketing news, subscribe to the Pulse, Compete’s monthly newsletter. The Pulse includes the latest industry news, web analytics, market research, Compete PROeducation and tips, and much more.

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