Compete recently held a webinar in which we analyzed the role that search plays in consumers’ online research for deposit products (savings, checking, CDs, etc.). The study revealed some interesting findings about just how prevalent search is within the consumer buying cycle. Some of the key findings from this webinar include:
Overall [...]
Boost your PPC ROI. Get your ads
listed for the Right keywords
KeyCompete.com
Recent Articles
-
Google Bouncing Balls Did Spell Hidden Message
Yesterday’s curious Google logo mystery is almost solved. Many blogs and broadsheets were wondering what the meaning of the logo was, as uncharacteristically, the logo did not click through to a search and had no ‘alt’ text explaining what the logo was commemorating.
Click to read the rest of this post… -
Rand Fishkin Interview
It is no secret that in the past Rand and I have had some minor difference of opinions (mainly on outing).
But in spite of those, there is no denying that he is an astute marketer. So I thought it would be fun to ask him about his background in SEO and to articulate [...] -
Digital CMO Series: GroupM Search and Compete
At this point, most marketers understand the value of search as a direct response vehicle. Search marketing is an ideal tool for capturing and converting lower funnel consumers’ intent and transforming that into bottom line action. However, most marketers do not yet understand the full value of the search marketing platform. Consumers use search throughout [...]
-
“The Dud of Earl”
Ohhhhhhhhh the hype in New England for the arrival of Earl this past weekend! I heard it at the water cooler, I saw it on facebook, I even saw signs in my neighborhood urging me to buy bread and milk. Just look at the increases in daily reach and attention for weather.com, accuweather.com, [...]
-
Universal Truth Of Selling On The Web: Easy & Simple Wins
The following is a guest post by Jim Kukral.
Google knows this. Now you do as well. Easy always wins. Take a moment and picture your website or your blog or your product or service in your head right now. Now, think of Google’s. Which one is easier? No, you’re not a search engine, you’re probably [...]
No comments
Comments feed for this article