Advertising on the web can be a thorny endeavor. In the run up to Valentine’s Day, flower retailers all spent big on online advertising. Compete analyzed 1-800-Flowers.com’s Valentine’s Day ad campaigns to measure the sources of greatest impact.
Analysis revealed that AOL was the most effective publisher for 1-800-Flowers: consumers reached on AOL were 83% more likely to visit and 141% more likely to purchase than those reached on other portal homepages.
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