Last Tuesday, senior marketing manager at ClickEquations, Alex Cohen, taught us how to discover which words are driving traffic to your competitors sites and which ones drive engagement, as well as how to uncover the real words people use before they click on your text ad and stop irrelevant clicks. His webinar, “Find Profitable Keywords [...]
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Facebook Questions beta is the social site’s most recent feature launch. It allows users to crowdsource their own questions by submitting them to all of Facebook’s 500 million users as well as to all their friends. This seemingly ‘innocent’ feature is in fact a powerful tool that challenges all ‘traditional’ search engines, photo search engines and location-based services. Here’s why.
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Bits and bobs to keep up with search agency news: Kenshoo & SapientNitro, ClickEquations, and more
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Andy Warhol said in 1968 that “In the future, everyone will be world-famous for 15 minutes.” Well, you can now get “15 minutes of fame” on YouTube.
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Bits and bobs to keep up with search engine product updates: YouTube, Wolfram|Alpha, Bing Maps and more.
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When I think summer. I think light tasting beers. In fact, I’ve heard that light beer is the most consumed beer in the US. Here’s a peek at how the most popular light beers are faring against each other.
This graph shows the attention all US Internet users have paid to the websites of Miller Lite, [...]
According to comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. This is just one of the highlights of a global report released today by comScore on women’s online usage entitled, Women on the Web: How Women are Shaping the Internet.
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If you haven’t seen him yet, check out the YouTube video of Isaiah Mustafa asking ladies, “Should your man smell like an Old Spice man?” As of today, the video has 11,740,466 views — making it the most viewed video on YouTube during the past month.
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Elixir Interactive has shared a very unusual online reputation management study. What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it’s well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and scurrilous attack.
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Karen Wickre, Senior Manager of Corporate Communications at Google will share secrets about Blogging @ Google today, July 29, 2010, at 1:00pm EDT / 10:00am PDT. There is still time to register for the free webcast and webinar, which is sponsored by Connected Marketing Week.
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Google Bouncing Balls Did Spell Hidden Message
Yesterday’s curious Google logo mystery is almost solved. Many blogs and broadsheets were wondering what the meaning of the logo was, as uncharacteristically, the logo did not click through to a search and had no ‘alt’ text explaining what the logo was commemorating.
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Rand Fishkin Interview
It is no secret that in the past Rand and I have had some minor difference of opinions (mainly on outing).
But in spite of those, there is no denying that he is an astute marketer. So I thought it would be fun to ask him about his background in SEO and to articulate [...] -
Digital CMO Series: GroupM Search and Compete
At this point, most marketers understand the value of search as a direct response vehicle. Search marketing is an ideal tool for capturing and converting lower funnel consumers’ intent and transforming that into bottom line action. However, most marketers do not yet understand the full value of the search marketing platform. Consumers use search throughout [...]
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“The Dud of Earl”
Ohhhhhhhhh the hype in New England for the arrival of Earl this past weekend! I heard it at the water cooler, I saw it on facebook, I even saw signs in my neighborhood urging me to buy bread and milk. Just look at the increases in daily reach and attention for weather.com, accuweather.com, [...]
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Universal Truth Of Selling On The Web: Easy & Simple Wins
The following is a guest post by Jim Kukral.
Google knows this. Now you do as well. Easy always wins. Take a moment and picture your website or your blog or your product or service in your head right now. Now, think of Google’s. Which one is easier? No, you’re not a search engine, you’re probably [...]
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