June 2010

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The rumor launched by Kevin Rose about Google working on a social platform to be called Google Me is taking on a new twist as former Facebook CTO, Adam D’Angelo, steps into the dance by saying that it’s “a real project.”

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About a year and a half ago, I asked for suggestions for webspam projects for 2009. The feedback that we got was extremely helpful. It’s almost exactly the middle of 2010, so it seemed like a good time to ask again: what projects do you think webspam should work on in 2010 and beyond?

Here’s the instructions from an earlier post:

Based on your experiences, close your eyes and think about what area(s) you wish Google would work on. You probably want to think about it for a while without viewing other people’s comments, and I’m not going to mention any specific area that would bias you; I want people to independently consider what they think Google should work on to decrease webspam in the next six months to a year.

Once you’ve come up with the idea(s) that you think are most pressing, please add a constructive comment. I don’t want individual sites called out or much discussion; just chime in once with what you’d like to see Google work on in webspam.

Add your suggestion below, and thanks!

When it comes to social media, SES walks the walk as well as talks the talk. This morning, Incisive Media announced it’s SES team has won the Best Use of Social Media award at the first Conference Awards 2010.

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According to AdAge, marketers forked out between $1 to $10 million to have their campaigns carried on Apple’s iAd platform but it looks like the slated July 1st delivery is unlikely to happen – mostly due to Apple’s solo dealing of the technical issues.

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Released yesterday, there are already 511 news articles about the Harry Potter & the Deathly Hallows Official HD Trailer in Google News. And Part 1 of the movie won’t be released in November 2010 and Part 2 won’t arrive in theaters until July 2011.

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As the US economy slowly emerges from recession, one encouraging sign of recovery is in-market shopper demand* for new cars and trucks. Thus far in 2010 the number of new vehicle shoppers has increased to levels not seen for at least two years. In May 2010, new vehicle demand totaled 2.8 million shoppers, its highest [...]

Los Links

A big thanks for Bing for this customized video for Compete’s 2010 Digital CMO summit!
Compete had the privilege of hosting its 7th annual dCMO summit in sunny Miami, FL. Over 130 advertising, agency and media company executives gathered to describe, discuss and debate the unyielding impact of the internet on our [...]

This image might need updated in the years to come, but it does a great job laying out how Google works when you type a query into their search engine. Search is so easy to do that it is hard to appreciate how complex it is unless you take a look under the hood. Which is exactly what this graphic does :D

Click the image to get the full sized beefy image :D
How Google Works.

A side benefit of this graphic is that it should help prospective clients realize how complex SEO & PPC campaigns can be. So if anyone is trying to be an el cheapo with their budget you can use this to remind them how complex search is, and thus how time consuming and expensive a proper search marketing campaign is.

Although it is denying foul play, Facebook is apparently stealth-testing its search capacities in a move clearly threatening Google’s search engine supremacy… and NOW, in turn, Google is rumored to be on the verge of launching a “Google Me” service that would jeopardize Facebook’s domination of the social scene? Who’s killing who or is it the beginning of a genuinely more social-aggressive stance on the part of Google? Let the game begin but first, here’s what you need to know.

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Yahoo is seeing quite some movement in its top management. Brad Smith, Intuit President and CEO, as well as Patti Hart, CEO of International Game Technology (IGT), joined the company’s board. At the same time, although the moves are not necessarily related, Larry Cornett, Yahoo’s VP of search consumer products quit. So what goes on? Is this a clear sign that the company’s losing interest in its search business? Read on.

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