March 2010

If you haven’t seen it yet, here is a screenshot of the new Twitter home page.

Click to read the rest of this post…

Who is going to pay to tell people that they are good enough and their lives are fine as they are? A fundamental truth of advertising is that advertising the truth usually isn’t very profitable – which is why there is lead generation, affiliate programs, public relations, negative billing options, small print, bogus medical research, and so on…

Ever wonder how an SEO professional can charge first world rates to do do third rate, third world work and still get a top rating from a heavily advertised SEO rating website? Edward Lewis has the lowdown on Top SEOs, including TopSEOs complaints.

A big part of the problem with the affiliate business model is when people offer fake rankings / ratings and only promote whoever pays them the most. The person/company which can afford to pay the most for leads often can only afford to because there is hidden risk or hidden cost in the service, or because they don’t deliver on their promises. An analogy here is those AAA rated mortgage backed securities where an S&P employee explained, “We rate every deal. It could be structured by cows and we would rate it.”

The biggest brands don’t pay as much per lead because they don’t have to. They invest in brand and quality of customer service. The best service-based companies don’t need to pay cut-rate ad prices to advertise. The best SEO companies have far more demand for their time than time to pay to hunt for customers.

I remember back in 2006 when one of the currently “top rated SEOs” did work for my wife’s website (before she met me). That SEO firm did nothing but outsource overseas irrelevant reciprocal link exchanges and her website *would not rank* for any semi-competitive keywords until *after* the reciprocal links page was removed from her site. After we took down those reciprocal links and built some quality links the site started to rank. We changed the FTP details as well because that guy’s services were not only not worth paying for…the reciprocal links were proved to be damaging, and we didn’t want him to put them back up. And in spite of not doing any services for months (and certainly no services worth paying for), this person wanted ensure they got paid for 12 months of service. And they didn’t want to let the contract end when it was supposed to either. They were all sales all the time.

What eventually stopped the credit card charges was when I wrote him via email “If her credit card is charged again we will be doing a reverse charge and a full writeup on the service.”

He responded to that with the following:

I would watch your comments and threats my friend as you have no idea of what I am capable of or who I am – this is a small industry and if you are trying to be a an up an coming player in it this is not the way to do it by bashing your competition. A simple email professionally stating that you were unhappy with the service would have sufficed and I would have looked into to make sure Giovanna got what she paid for.

I have run 2 optimization companies and have been in this business for 12 years now. With my contacts at Google and the other main engines I can get your ebook website banned within 1-2 days if this is how you do business – with threats and slander – keep it up.

The funny thing is all I said was that if he tried charging again (past the contract) that we would reverse charges. And yet the sleazeball told me to “watch your comments and threats” and that he could use “contacts at Google and other main engines” to get my website banned. What a jerk.

I have always had contempt for blowhards, and for pure hard-sales salesmen who put sales first and are willfully ignorant of their trade and/or who are willing to sell garbage product without any concern for the customer’s welfare.

I am grateful that the above mentioned person sucked at what they did & ripped people off back then. If they were not out scamming people and actually provided a useful service then my wife wouldn’t have had a reason to contact me and meet me and marry me.

I let it go for over 3 years, but if they are still scamming people then that needs to stop. I figure its only right that I write this post as a fair warning. All good things must come to an end. And so should bad things. Hopefully these clowns quite scamming people. Enough is enough.

Day 4 at Search Engine Strategies New York focused on Search Engine Marketing training. One of the downsides to a lot of conferences is that one hour sessions don’t allow a deep dive into the topics we really want to discuss. No fear here, as these are four hour long sessions. Here’s what we learned…

Click to read the rest of this post…

Your company should be doing social media. This much you know. One only has to be alive to know something massive is taking place. But what’s the best way to begin getting a handle on it all? You’re still struggling with SEO and PPC. Well, coming to Search Engine Strategies and sitting in on the Social & the Marketing Mix session, or at least reading about it here, was a good start. Here are the experts that explained how to get things started:

Click to read the rest of this post…

“Pay per click is just frittering money away when SEO is free.”

The argument rages on. Is PPC or SEO more effective? Which is easier? Which is faster? Which is better? There are compelling points for and against each. But any marketer with the budget and resources should utilize both for their strengths and the integration that can be achieved. Each has its place. Still there is a friendly rivalry between the two sides, and it played out in today’s session. The audience was the clear winner.

Click to read the rest of this post…

Line up the unusual suspects.

Click to read the rest of this post…

Quality copy is supposed to attract links, so why don’t you have any?

Click to read the rest of this post…

February seems to have brought with it an amplification of the current trends in the search space.  Overall query volume dropped 6.2% in February, but with 10% fewer days in the month, such a drop actually implies continued search growth overall. The major search engines continue their recent market share trend; Google capturing the lion’s [...]

Last week, .Fox Networks (pronounced “dot-fox”) and comScore unveiled the findings of a ground-breaking U.K. study at the Advertising Research Foundation’s 2010 conference in New York. The study found that video and display advertising are effective at driving significant uplift in site visits and advertiser search queries.

Click to read the rest of this post…

One of the reasons marketers went to SES New York 2010 was to see new products and services. And they weren’t disappointed.

Click to read the rest of this post…