Search Engine Optimization | Vince Quattrin

Google Talks Back: Conversational Search Available on New Version of Chrome

Thu, 23 May 2013 20:30:00 +0000

Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about at the I/O event is not yet available, Google is attempting to have relevant conversations with users.

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Google’s Top Charts Offer Engaging Visuals for Popular Searches Over Time

Thu, 23 May 2013 18:45:00 +0000

Google has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time, back to 2004. Interactive charts are sharable, allowing users to highlights data that’s interesting to them.

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Reaching Consumers Through Mobile Marketing: Tweets from #mmaf2013

Thu, 23 May 2013 17:39:27 +0000

As digital marketers, our new frontier is mobile and mobile marketing. Two weeks ago, the Mobile Marketing Association hosted its annual NY forum with the theme “Mobile’s Role in Closing the Loop Along the Path to Purchase.”

We identified three discussion points from the forum and some fresh new statistics to highlight the role of mobile use in the consumer path to purchase. All sources are from #mmaf2013.

Pervasiveness of mobile:

91% of smartphone users have their phone within reach 24/7
Americans spend 119 minutes a day on mobile devices
We check our phones every 6.5 minutes (150 times daily)

Mobile Commerce

Mobile-assisted grocery shoppers buy 8% more
Home Depot’s sales from mobile are projected to exceed $650M by 2016
10% of all Starbucks transactions are now done on a mobile device

Mobile Marketing

Mobile media spend for digital clients increased 400% from last year
Mobile marketing will generate $400 billion to US Economy by 2015

For more information, visit the MMA Global Events page.

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SES Toronto Early Bird Rate Expires Tonight

Thu, 23 May 2013 17:30:00 +0000

The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven’t registered yet for SES Toronto, today is your last chance to register at the lowest rate and save $300!

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Google Penguin 2.0 Spam Report Form Now Available

Thu, 23 May 2013 16:45:00 +0000

It’s been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites. You can now report this directly to Google.

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Video Ad Views Reach Another All-Time High: 13.2 Billion in April

Thu, 23 May 2013 16:00:00 +0000

The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.

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Google Doodle Salutes North West Mounted Police on 140 Years

Thu, 23 May 2013 14:50:00 +0000

While Google in the U.S. is celebrating today with one of its Doodle 4 Google competition winners, Canadian Google users are instead seeing a Google Doodle celebrating the 140th anniversary of the Royal Canadian Mounted Police.

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The Myth of Content Marketing, the New SEO & Penguin 2.0

Thu, 23 May 2013 13:30:00 +0000

Content marketing isn’t the “new SEO” – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming.

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Using Multipliers Effectively in AdWords

Thu, 23 May 2013 12:30:00 +0000

The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope.

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Google Penguin 2013: How to Evolve Link Building into Real SEO

Thu, 23 May 2013 11:30:00 +0000

SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.

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