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Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent look and feel, but it should also go a long way to helping users visualize the settings for an account, property … Continue reading →

Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary is now helpful in discovering new content in Facebook. Share this:

Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs in their emails warning webmasters about manual spam actions. Share this:

SEO reporting has little to do with ranking reports. Ensuring strong analytical measurements is key to gain trust with your clients/company executives, because that transparency shows what is truly working, rather than managing based on “feelings.” Share this:

Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you stay connected with your customers to generate and maintain customer love. Share this:

Small business owners who want to succeed in SEO should embrace diversity, moderation and consistency to avoid the extremes. The trick is to do real SEO that will last. And they must ignore silver bullets as they represent fairy tale … Continue reading →

Image from: Roller Coaster / Shutterstock Monthly traffic to theme park websites increased 28.5% as May welcomed warmer weather and summer vacation planning. Unsurprisingly, theme parks receive more online visitors in the summer months. The season trend starts in April … Continue reading →

Here’s a round up of our favorite digital marketing stories from around the web this week: Retailers’ digital ad spending nears $10 billion this year. Retail spends more on digital advertising than any other industry; they already account for 22.3% … Continue reading →

Technology is changing the way users are searching and interacting with technology. Bing Ads Evangelist John Gagnon shares some unique patterns, strategies and techniques that can help you interpret big data to make smarter marketing decisions. Share this:

Local link building is often overlooked within link building campaigns. Here’s how to optimize links for local search by building great national industry links using geo-specific anchor text, and building great links from local authorities. Share this: