What’s Wrong With A/B Testing

A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page that gives you the best response rates. But anyone who has tried A/B testing will know that whilst it sounds simple in concept, it can be problematic in execution. For example, […]

PostJoint Google Penalty Fallout Continues

PostJoint has reconfirmed their penalty in Google. The penalty was for unnatural inbound links, which seems to be Google’s stock penalty for blog networks. It was not a new business model violations penalty, as has been reported elsewhere. Share this:

March’s Top 50: Spring Black Friday, News Sites, and more

Image from: Home Depot / Shutterstock March’s Top 50 sites are an interesting array of companies from the web. Fast movers included Home Depot, news sites, and quite a few Microsoft websites as well. Want to know more? Keep reading! Home Depot saw a remarkable MoM UV growth of 17.72%, bringing it up into our […]

Google Trends Now Lets You Subscribe to Search Topics

Google has announced a new feature to enable people to follow trending topics happening in the world or even down to a specific country, as well as to receive notifications from Google on any specific topic they like, all of which are sent via email. Share this:

Learn Local Search Marketing

Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search. Q: Google appears to have settled their monopolistic abuse charges in Europe. As part […]

Google AdWords RLSA: 3 Ways to Take Full Advantage

RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. Share this:

What Type of Content Should You Create: Long or Short?

Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what’s the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what’s right for you. Share this: