Search Engine Optimization | Vince Quattrin

Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about at the I/O event is not yet available, Google is attempting to have relevant conversations with users.

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Google has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time, back to 2004. Interactive charts are sharable, allowing users to highlights data that’s interesting to them.

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As digital marketers, our new frontier is mobile and mobile marketing. Two weeks ago, the Mobile Marketing Association hosted its annual NY forum with the theme “Mobile’s Role in Closing the Loop Along the Path to Purchase.”

We identified three discussion points from the forum and some fresh new statistics to highlight the role of mobile use in the consumer path to purchase. All sources are from #mmaf2013.

Pervasiveness of mobile:

• 91% of smartphone users have their phone within reach 24/7
• Americans spend 119 minutes a day on mobile devices
• We check our phones every 6.5 minutes (150 times daily)

Mobile Commerce

• Mobile-assisted grocery shoppers buy 8% more
• Home Depot’s sales from mobile are projected to exceed $650M by 2016
• 10% of all Starbucks transactions are now done on a mobile device

Mobile Marketing

• Mobile media spend for digital clients increased 400% from last year
• Mobile marketing will generate $400 billion to US Economy by 2015

For more information, visit the MMA Global Events page.

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The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven’t registered yet for SES Toronto, today is your last chance to register at the lowest rate and save $300!

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It’s been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites. You can now report this directly to Google.

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The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.

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While Google in the U.S. is celebrating today with one of its Doodle 4 Google competition winners, Canadian Google users are instead seeing a Google Doodle celebrating the 140th anniversary of the Royal Canadian Mounted Police.

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Content marketing isn’t the “new SEO” – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming.

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The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope.

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SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.

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